Posts tagged ‘PR’
Amazing Discovery
I think not actually. BBC1′s Antiques Roadshow did a big PR exercise to try to boost it’s ratings. A week of stories in the media teasing the biggest “find” the show had ever discovered. The programme came from Newcastle that week.
What did it turn out to be? Was it an unknown Titian masterpiece found in an attic? A long lost manuscript by Shakespeare? An inherited piece of rare Georgian silverware? No, no, and no again. It was a smaller scale version of the Angel of the North statue which the sculptor made when he tendered for the commission to do the real thing. And it was brought along by a member of the local council who had voted his approval of the project. Worth a lot of money and with artistic merit, yes. But was it lost? No. Was it an antique? No. Did anyone discover it? Did they buffalo.
So perhaps this weekAntiques Roadshow will come from South Kensington and perhaps one of the nice curators will “find” something of value in their museums. Or maybe the show could come from BBC Television Centre where the producer might “discover” a total crock of sh*t.
I feel much better now. This must be what blogs are for.